CareerBuilder<\/a> saw an increased in CTR of 21-24% with responsive design on mobile.<\/p>\n4. Does focus on your clients and want they stand to gain?<\/h2>\n
Successful emails focus on two things.<\/p>\n
First, they focus on what your clients stand to gain from the message.<\/p>\n
Second, they focus on what your clients could potentially lose.<\/p>\n
Fear is a big motivator. The fear of losing something is strong and can be even more powerful than trying to sell based on what your clients stand to gain.<\/p>\n
Make your email message personal and make it about fear without going too far.<\/p>\n
A good email will focus on how your service can increase sales for those that take action.<\/p>\n
A better email will focus on how your service can help clients avoid losing sales.<\/p>\n
The fear of losing something is very personal and very compelling.<\/p>\n
How do you know what your clients need; what they fear?<\/p>\n
Ask them. Then listen.<\/p>\n
5. Does it solve a problem?<\/h2>\n
Business is about solving problems.<\/p>\n
Clients don\u2019t care about your company or your product. They care about solving their problems.<\/p>\n
Are they losing sales? Are they struggling to grow sales? Maybe they\u2019re struggling to deal with changes in regulation.<\/p>\n
Are they overweight? Do they need money? Maybe they need healthcare?<\/p>\n
Your service might solve the problem. Your email message needs to communicate that fact.<\/p>\n
Address the problem. Then go into how you can help.<\/p>\n
Bottom Line<\/h2>\n
In my daily work I send hundreds of emails.<\/p>\n
Each email I send has a purpose (I try to make sure this is the case, anyway).<\/p>\n
Many emails go to existing clients. Others go to prospects. Staying in touch and providing value builds trust and understanding.<\/p>\n
If you don\u2019t change your emails your business may struggle.<\/p>\n
You\u2019re missing out on sales.<\/p>\n
Even more importantly, you\u2019ll lose the ability to earn new clients and you might lose current clients to competitors more effective with their email programs.<\/p>\n
I\u2019m interested in what you have to say. What are some of your successful or failed email strategies?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"How can you get people to respond to emails especially with all the distraction there is today? Is email the workhorse behind your marketing efforts? If not, maybe it should be. Email\u2019s so powerful it\u2019s crushing both Facebook and Twitter when it comes to online selling according to an article on Wired Magazine\u2019s website. In […]<\/p>\n","protected":false},"author":1,"featured_media":769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[6,1],"tags":[],"_links":{"self":[{"href":"https:\/\/jeremychoi.com\/wp-json\/wp\/v2\/posts\/768"}],"collection":[{"href":"https:\/\/jeremychoi.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeremychoi.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeremychoi.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jeremychoi.com\/wp-json\/wp\/v2\/comments?post=768"}],"version-history":[{"count":0,"href":"https:\/\/jeremychoi.com\/wp-json\/wp\/v2\/posts\/768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jeremychoi.com\/wp-json\/wp\/v2\/media\/769"}],"wp:attachment":[{"href":"https:\/\/jeremychoi.com\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeremychoi.com\/wp-json\/wp\/v2\/categories?post=768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeremychoi.com\/wp-json\/wp\/v2\/tags?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}