June 2013


Embrace Your Differences To Get More Customers


Mark’s Wearhouse doesn’t try to be everything to everyone. They narrow their focus and developed a brand that was truly different. Do you remember those Mentos commercials from the ‘90s? They were cheesy and awful, yet people remembered them and the campaign helped Mentos become a favorite breath mint around the world. Mentos commercials followed a formula of having people put in awkward...