Archive

September 2013

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How Bad Do You Want it?

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Eric Thomas is a motivational speaker, author, activist, and a minister. Here is an awesome speech he gave to a group of students on the secrets to success. When you want to succeed as bad as you want to breathe, then you’ll be successful. – Eric Thomas This was quite inspirational for me, and I plan on playing this once a week for myself. But don’t take what he says literally...

Turn Customers Into Fans: Start with the Why

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To Earn The Trust Of Your Customers You Have To Explain The “Why” Marketers have become really good at explaining product features. Go to any number of eCommerce websites or B2B vendor websites and you’ll find scores of product and service descriptions. The focus is usually on features such as: Intel Core i7 Processor Breathable mesh upper Spring-back lumbar support These features are...