November 2013


Progressive Disclosure To Create Memorable Experiences


Have you ever caught yourself reading long bits of text only to be distracted by a random thought? If you have you’re not alone. A Harvard study found that people daydream about 47% of the time. As you know, it’s difficult to hold one’s attention even if they are interested in something. This is a challenge for brands especially in the online world. People have an enormous amount of options to...