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The Secret To Creating Better Habits

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Has this ever happened to you? You get inspired by a TED talk, a dramatic speech, or a great idea, got really excited to do something about it. But you don’t follow-through. And you find yourself doing the same thing you did before. In short, you fall into old habits. Habits rule our lives. Much of what we do is habitual—the way we go to work, where we go to lunch, what we do for fun. But habits...

Step Above The Elevator Pitch

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I’ve always been told that in any business, networking is your most important tool. However, no one ever told me that the purpose of networking is to be remembered. Keep in mind, I’ve started my first business when I was 15 – and I’ve attended countless networking / social events since then. Networking started to become a chore because I was doing it all wrong had the wrong mindset. When someone...

5 Tips On Building A Great Culture

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Had a chance to chat with Robert Richman, formerly with Zappos and author of The Culture Blueprint. Quite an inspiring fellow! Got me inspired and thinking about new methods I will be applying at all of my companies. One key takeaway from Rob: Culture is co-created – not instilled by leaders. People like to take ownership and contribute to success – but only if they’re part of the process. If you...

Turn Customers Into Fans: Start with the Why

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To Earn The Trust Of Your Customers You Have To Explain The “Why” Marketers have become really good at explaining product features. Go to any number of eCommerce websites or B2B vendor websites and you’ll find scores of product and service descriptions. The focus is usually on features such as: Intel Core i7 Processor Breathable mesh upper Spring-back lumbar support These features are...

The Consumer’s Mind: We Make Irrational Decisions

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Do you know the reason casinos make money? It’s pretty obvious. The odds are in the casino’s favor. Stretched out over the long-term, casinos have a mathematical advantage over gamblers. Gamblers know the odds yet even when they’re ahead they continue to bet knowing the odds are against them in the long run. Why do gamblers do this? It’s known as escalation of commitment. Gamblers that are...

Embrace Your Differences To Get More Customers

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Mark’s Wearhouse doesn’t try to be everything to everyone. They narrow their focus and developed a brand that was truly different. Do you remember those Mentos commercials from the ‘90s? They were cheesy and awful, yet people remembered them and the campaign helped Mentos become a favorite breath mint around the world. Mentos commercials followed a formula of having people put in awkward...

Brands Becoming Smarter With Real-Time Marketing

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It’s amazing how fast brands respond to world happenings today. Thanks to tools like Twitter, instant messaging and other technology, information moves quickly. As a result, brands are adapting to produce content in real-time and it’s making for some great marketing and advertising efforts. Recently, I came across an interview with Noah Brier of percolate on eMarketer. The entire interview is...