Category

Entrepreneurship

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My 3-Step Approach To Getting Things Done

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Like yourself, I have a full plate. I manage a growing business, promote my company, serve as a director on several organizations, write a life blog, give back to my community, and research new business opportunities. Yet I still have time to play golf twice a week and spend most of the weekend with my wife, kids, family and friends. So I want to share how I manage my time and workflow to get the...

When All Is Lost, Trust Is Your Only Currency

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Do you have a pet peeve? I know I do. It’s being wrongfully accused of something—lying, cheating, stealing, breaking a promise. That’s because trust is a big issue with me. In fact, it’s the single most important thing in my life—outside my family. Trust is my why: I was known as the “priest” in school. Friends knew I’d protect their secrets. Even today I hold their secrets sacrosanct. My wife...

Find Your Leadership Role

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Seth Godin is a great marketer. In fact, he’s one of the best. He’s written 17 books that have been translated into 35 languages. Mostly, he writes about things like marketing, leadership, and the way things work. Seth says that there are only three roles in any business: Entrepreneur Manager Technician   Most entrepreneurs start out as technicians. They excel at people doing things and...

Write Emails That Work

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How can you get people to respond to emails especially with all the distraction there is today? Is email the workhorse behind your marketing efforts? If not, maybe it should be. Email’s so powerful it’s crushing both Facebook and Twitter when it comes to online selling according to an article on Wired Magazine’s website. In fact, it ranks just behind organic search and CPC when it comes to online...

Learning To Say “No”

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Saying “No” is hard If you’re like me, you hate to say “No” to people too. In fact, I find it one of the hardest things to do in life and business. Why? Maybe it’s because we hate to disappoint people. Or, maybe we feel obligated to say “Yes” because we’re in business. Or, maybe we just want to be the nice guy that just takes everything on. Whatever the reason, saying “No” is hard to do. So we...

The Fallacy Of Sunk Costs

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Imagine you’ve gone to your favorite restaurant. You order a great meal and start to eat. The portions are large and the food is fantastic. But after eating two thirds of the meal, you feel full. And today, no take-outs allowed. Would you finish the meal? Many of us would. I probably would. After all, I wouldn’t want the food to be “wasted.” This scenario is a classic case of...

Be More Like Olympians In Business

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I had a chance to listen to a truly inspirational speaker recently — paralympian Jeff Adams. He made two key points in his presentation. One was about training and discipline. The other was about passion and money. Both points hit home with me. And I’ll bet they hit home with you, too. Paralympians and Champions Jeff Adams is an amazing athlete. Six-time world champion, he competed in 6...

The Secret To Creating Better Habits

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Has this ever happened to you? You get inspired by a TED talk, a dramatic speech, or a great idea, got really excited to do something about it. But you don’t follow-through. And you find yourself doing the same thing you did before. In short, you fall into old habits. Habits rule our lives. Much of what we do is habitual—the way we go to work, where we go to lunch, what we do for fun. But habits...

Step Above The Elevator Pitch

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I’ve always been told that in any business, networking is your most important tool. However, no one ever told me that the purpose of networking is to be remembered. Keep in mind, I’ve started my first business when I was 15 – and I’ve attended countless networking / social events since then. Networking started to become a chore because I was doing it all wrong had the wrong mindset. When someone...

5 Tips On Building A Great Culture

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Had a chance to chat with Robert Richman, formerly with Zappos and author of The Culture Blueprint. Quite an inspiring fellow! Got me inspired and thinking about new methods I will be applying at all of my companies. One key takeaway from Rob: Culture is co-created – not instilled by leaders. People like to take ownership and contribute to success – but only if they’re part of the process. If you...

Progressive Disclosure To Create Memorable Experiences

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Have you ever caught yourself reading long bits of text only to be distracted by a random thought? If you have you’re not alone. A Harvard study found that people daydream about 47% of the time. As you know, it’s difficult to hold one’s attention even if they are interested in something. This is a challenge for brands especially in the online world. People have an enormous amount of options to...

Experiential Content Is The Key To Better Engagement

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Many people start with a design strategy when they should start with the content strategy. With online initiatives, it can be easy to focus too much on design. The phrase, “Content Is King” has been used past the point of cliché. Yet today there are still professionals that disregard the importance of content. Brands that are launching websites, redesigning websites or creating web applications...

How Bad Do You Want it?

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Eric Thomas is a motivational speaker, author, activist, and a minister. Here is an awesome speech he gave to a group of students on the secrets to success. When you want to succeed as bad as you want to breathe, then you’ll be successful. – Eric Thomas This was quite inspirational for me, and I plan on playing this once a week for myself. But don’t take what he says literally...

Turn Customers Into Fans: Start with the Why

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To Earn The Trust Of Your Customers You Have To Explain The “Why” Marketers have become really good at explaining product features. Go to any number of eCommerce websites or B2B vendor websites and you’ll find scores of product and service descriptions. The focus is usually on features such as: Intel Core i7 Processor Breathable mesh upper Spring-back lumbar support These features are...

The Consumer’s Mind: We Make Irrational Decisions

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Do you know the reason casinos make money? It’s pretty obvious. The odds are in the casino’s favor. Stretched out over the long-term, casinos have a mathematical advantage over gamblers. Gamblers know the odds yet even when they’re ahead they continue to bet knowing the odds are against them in the long run. Why do gamblers do this? It’s known as escalation of commitment. Gamblers that are...

Best Web Practices for Law Firms

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After a recent article that my firm has published on our blog, we have gotten quite a bit of attention on best practices and changing the face of law firm identities online. So we’ve decided to share some of our best practices that we’ve learned through our 15 years in business. It can sometimes be said that the greater the legal eloquence, the more convoluted, wordy and confusing the...