Category

Entrepreneurship

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Brands Becoming Smarter With Real-Time Marketing

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It’s amazing how fast brands respond to world happenings today. Thanks to tools like Twitter, instant messaging and other technology, information moves quickly. As a result, brands are adapting to produce content in real-time and it’s making for some great marketing and advertising efforts. Recently, I came across an interview with Noah Brier of percolate on eMarketer. The entire interview is...

Who are you really buying from?

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Someone sent me this diagram illustrating the majority of the brands that are on your local supermarket shelves. What’s more amazing than the fact that only about 10 corporations run probably 95% of the products you buy, is how they create brand competition within their own market/organization to create higher brand loyalty for certain products. These are just some quick examples, but I am...

NAAAP @ Harvest Food Bank

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Today was a cold day, but we were once again able to help pack food for people who are in need. The team at NAAAP along with other volunteers (Perry, Nalini, Anh & Josh) for helping out. We look forward to this next year.
Did you know? Cans without an expiry date typically means that they can actually sit on a shelf for a lifetime? Yes, more than 100 years.

Brett Wilson the warm hearted Dragon

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This evening, the Toronto Board of Trade hosted the One-on-One with Dragons’ Den panelist. We had the opportunity to ask W. Brett Wilson (a Flash site) from Dragons’ Den, along with a very successful entrepreneur Gloria Rajkumar, president of Simac (4th in Profit 100) and Mike Michell, the National Director for Small Business (RBC) a series of questions in regards to entrepreneurship.