Thank you to the Cambridge Food & Wine Society for selecting us as the 2013 winners for the ACCE-Campbell Multicultural Award. We’re very honor to share the same stage as some of the other winners. Thank you to Joyce Lau Photography. More event photos are all on her album here. To see the full list of award winners from different years and different categories, please view the Cambridge 2013...
Many people start with a design strategy when they should start with the content strategy. With online initiatives, it can be easy to focus too much on design. The phrase, “Content Is King” has been used past the point of cliché. Yet today there are still professionals that disregard the importance of content. Brands that are launching websites, redesigning websites or creating web applications...
Eric Thomas is a motivational speaker, author, activist, and a minister. Here is an awesome speech he gave to a group of students on the secrets to success. When you want to succeed as bad as you want to breathe, then you’ll be successful. – Eric Thomas This was quite inspirational for me, and I plan on playing this once a week for myself. But don’t take what he says literally...
To Earn The Trust Of Your Customers You Have To Explain The “Why” Marketers have become really good at explaining product features. Go to any number of eCommerce websites or B2B vendor websites and you’ll find scores of product and service descriptions. The focus is usually on features such as: Intel Core i7 Processor Breathable mesh upper Spring-back lumbar support These features are...
My firms, XC Agency & Pixelcarve has come together to produce a video to showcase what LPS Athletic Centre is all about. This is the gym I train at during my off season, and I’m proud to be a part of this. Spot me at 0:46. Shoutout to Ryan Priest & Curtis Priest (Spot him at 0:58) for being the lead director and editor on this project. LPS Athletic Centre works with athletes and a...
Do you know the reason casinos make money? It’s pretty obvious. The odds are in the casino’s favor. Stretched out over the long-term, casinos have a mathematical advantage over gamblers. Gamblers know the odds yet even when they’re ahead they continue to bet knowing the odds are against them in the long run. Why do gamblers do this? It’s known as escalation of commitment. Gamblers that are...
Mark’s Wearhouse doesn’t try to be everything to everyone. They narrow their focus and developed a brand that was truly different. Do you remember those Mentos commercials from the ‘90s? They were cheesy and awful, yet people remembered them and the campaign helped Mentos become a favorite breath mint around the world. Mentos commercials followed a formula of having people put in awkward...
It’s amazing how fast brands respond to world happenings today. Thanks to tools like Twitter, instant messaging and other technology, information moves quickly. As a result, brands are adapting to produce content in real-time and it’s making for some great marketing and advertising efforts. Recently, I came across an interview with Noah Brier of percolate on eMarketer. The entire interview is...