Step Above The Elevator Pitch


I’ve always been told that in any business, networking is your most important tool. However, no one ever told me that the purpose of networking is to be remembered. Keep in mind, I’ve started my first business when I was 15 – and I’ve attended countless networking / social events since then. Networking started to become a chore because I was doing it all wrong had the wrong mindset. When someone...

5 Tips On Building A Great Culture


Had a chance to chat with Robert Richman, formerly with Zappos and author of The Culture Blueprint. Quite an inspiring fellow! Got me inspired and thinking about new methods I will be applying at all of my companies. One key takeaway from Rob: Culture is co-created – not instilled by leaders. People like to take ownership and contribute to success – but only if they’re part of the process. If you...

Progressive Disclosure To Create Memorable Experiences


Have you ever caught yourself reading long bits of text only to be distracted by a random thought? If you have you’re not alone. A Harvard study found that people daydream about 47% of the time. As you know, it’s difficult to hold one’s attention even if they are interested in something. This is a challenge for brands especially in the online world. People have an enormous amount of options to...

Experiential Content Is The Key To Better Engagement


Many people start with a design strategy when they should start with the content strategy. With online initiatives, it can be easy to focus too much on design. The phrase, “Content Is King” has been used past the point of cliché. Yet today there are still professionals that disregard the importance of content. Brands that are launching websites, redesigning websites or creating web applications...

How Bad Do You Want it?


Eric Thomas is a motivational speaker, author, activist, and a minister. Here is an awesome speech he gave to a group of students on the secrets to success. When you want to succeed as bad as you want to breathe, then you’ll be successful. – Eric Thomas This was quite inspirational for me, and I plan on playing this once a week for myself. But don’t take what he says literally...

Turn Customers Into Fans: Start with the Why


To Earn The Trust Of Your Customers You Have To Explain The “Why” Marketers have become really good at explaining product features. Go to any number of eCommerce websites or B2B vendor websites and you’ll find scores of product and service descriptions. The focus is usually on features such as: Intel Core i7 Processor Breathable mesh upper Spring-back lumbar support These features are...

The Consumer’s Mind: We Make Irrational Decisions


Do you know the reason casinos make money? It’s pretty obvious. The odds are in the casino’s favor. Stretched out over the long-term, casinos have a mathematical advantage over gamblers. Gamblers know the odds yet even when they’re ahead they continue to bet knowing the odds are against them in the long run. Why do gamblers do this? It’s known as escalation of commitment. Gamblers that are...

Embrace Your Differences To Get More Customers


Mark’s Wearhouse doesn’t try to be everything to everyone. They narrow their focus and developed a brand that was truly different. Do you remember those Mentos commercials from the ‘90s? They were cheesy and awful, yet people remembered them and the campaign helped Mentos become a favorite breath mint around the world. Mentos commercials followed a formula of having people put in awkward...